Years ago, no one would have imagined how important blogs would become to our society. Nowadays, any and everyone manages a blog. There are a ton of terrible blogs out there and a bunch of magnificent blogs that I cannot get enough of!
Somewhere along the line, businesses jump onto the bandwagon of blogs. Excellent business move, in theory. If done properly, blog can be used as a useful tool to keep in touch with their customers and stockholders. Blogs can be a great way to give the public what they ant from the company and a great way for the company to find out what exactly it is they do want.
One blog that has recently caught my eye that a business manages is the Whole Foods Market blog called “Whole Story”. Its absolutely amazing! On this blog, they discuss everything from recipes and how-tos to contests and product quaility and the story of how it becomes something that is beloved by their customers.
The bloggers of Whole Foods’ blog are clearly in touch with what their customers what to read about. As someone who has just mopved into my first apartment of my own, their blog gives me ideas and hints as to make a place into a home. It does its job. It draws me into their store to try some of the products they discuss or to try out the recipes or how-tos they blog about. They generate happiness for their customers and they are drawing revenue in a way that is not pushy.Impressive, I must say.
Oh how I wish more of the business blogs I visit. To achieve the success of the Whole Foods blog, stop being so puchy with your product. If I wasn;t interested in the product, then I wouldn’t be on the site. Don’t sell me you product, capture my interest to want to explore more of the product. Many businesses are so business-minded that they forget why people visit blogs in the first place. No one wants to be bombarded with advertising, they want to be given useful and interesting information. Stop selling all the time. There’s a time and a place.
http://blog.wholefoodsmarket.com/
